With so many painful examples of corporate greed by high-level executives and with environmental concerns on the rise, the need for new and inspired ways of doing business has never been greater.

Framed as a parable, the story follows Marc’s unlikely rise to success. His mentor, an older investment specialist named Bernie, teaches him the ways of ethical and socially responsible business. Together they turn Marc’s fledgling attempts at business into a thriving corporate success, founded on principles as diverse as positive psychology, Eastern and Western spirituality, simple kindness, and market savvy.

Marc finds that it’s all too easy to fall prey to anxieties and negative beliefs when you set out to create your own business, especially if you are learning the details as you go. Fortunately, Bernie shows Marc the most important thing of all: how to transform his thinking and change his old beliefs. This essential inner work is one of the 12 great keys to business success highlighted throughout the book. Other examples include:

- Write your business plan as a simple, clear visualization.

- See the benefits within adversity, the opportunities in your problems, and keep picturing success.

- Avoid managing by crisis; make a clear annual goal.

- Give abundantly and reap the rewards.

Blending the practical guidance of Stephen Covey’s The Seven Habits of Highly Effective People with the evocative storytelling of Paulo Coehlo’s The Alchemist, this timely book is an empowering and inspiring look at the possibilities of right livelihood and creative leadership. "Do what you love to do," writes Allen. "Work with passion, live with passion, and you will create a visionary business, in your own absolutely unique way."

“An inspiring book about business by someone who truly walks the talk.”

– Carol Orsborn, author of The Art of Resilience

“... a holistic approach to business and the key to real success.”

– Business Ethics